During my lastest run through magazines and ripping out ads for my tear file, I came across these. They made me stop and look at them. Some because they are good and others because they are just terrible (yes, I keep a tear file of awful ads as a reminder of what not to do).
Wanna see? Read on.
Bud Light Print Campaign
The coaster on this is perfed on thicker paper and pops out. I like the interactivity of the ads.
Another nice ad in their "Campaign for Real Beauty" campaign.
This ad runs as a spread. It's a bit arresting to see two full pages of skin. Granted it makes it stand out and made me stop to look at it. It's also an interesting angle for selling a sleep aide/pain killer.
Headline: Sleep. For a natural glow that won't smudge or smear during the day.
Copy: Lack of sleep may make skin look unhealthy. Worse, it may lead to skin that's dry, rough and acne prone. If you have pain and trouble sleeping, try Tylenol PM. It's non-habit forming and won't leave you groggy. So you and your skin can get a restorative night's sleep.
I wish they had done a better headline, but the idea gets across, which works for the product.
I find this ad slightly unusual as it was found in a women's magazine. The last line seems a bit more male focused, since it's the fella who's holding the leashes.
Copy: Calories: 0
Optimal numbers of puppies to attract the opposite sex: 3
More interactive type print ad. There seems to be a trend towards these of late.
Lyme Disease Foundation
A nice ad for a non-profit with very little budget (most likely).
New York Laundry
This stopped me because of the terrible art direction. It looks like something a copywriter would layout. ;)
What do you think? Would any of these ads stop you?