Binge Drinking Awareness - Uncle Mark - (2008) :30 (New Zealand)

Clemenger BBDO Wellington - in order to combat binge drinking, BBDO and director Adam Stevens make New Zealanders take a look at how they drink and what it's doing to them as individuals and society as a whole. This story featuring uncle Mark really makes me cringe at the end.

Philip Andrew, Executive Creative Director
Mark Harricks, Creative Director
Brigid Alkema, Copywriter / Art Director
Paul Young, Copywriter / Art Director
christina hazard, Agency Producer
Mark Foster, Producer
Director: Adam Stevens
Prod. Co. : Robbers Dog