How lightly scented? Lightly as in car scent lightly? ... Euh?
Client: Unilever Arabia
Client: Lipton
Agency: JWT Dubai
Executive Creative Director: Chafic Haddad
Art Director: Nizar Swailem / Layan Aziz
Copywriter: Ash Chagla
Illustrator: Nabil Kamara / Mahesh Kubal
Account Director: Dana Al Kutoubi
Photographer: Tejal Patni
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I know what they're getting at - but to me, the association is a turn-off. Car air fresheners are never nice.
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PermalinkI guess you're supposed to think of the tea bag as a much better air freshener.
BTW, where in Dubai do they have that kind of scenery? (Except in a studio)
:-)
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PermalinkYes, I can see they've asked the question: what's heavily scented? But still, I don't like the association. Earl Grey tastes like the cup wasn't rinsed properly anyway, so I can't imagine reducing the strength of the bergamot would help much. Terrible stuff.
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PermalinkI think the scenery is their translation of "This is what Bergamot smells like"
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PermalinkI prefer Stash Earl Grey with Double Bergamot.
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Permalinkreally? another "hanging from the rear view mirror" ad?
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