Exemplar - an exemplary typeface fresh out of the oven

Adland: 

Exemplar Pro is now available - a typeface that took a long time to get here, but good things come to those who wait.... Göran Söderström tells the story:

I had just finished my calligraphic studies when I made the first sketches of Exemplar in 1994. Inspired by the beauty and perfection of several typefaces and the art of calligraphy, I got started on my first attempts to create a new typeface. My goal was to create a typeface that was traditional yet unconventional, a balanced combination that felt both old and new. Respectful of the art of typography, I turned to history for inspiration and placed equal attention towards taking a step into the future. Two years later, the designs for both regular and italic versions were complete. A first attempt to make Exemplar a fully functional font took place in 1997. But years passed and a general lack of time needed forced the project into a deep sleep for about nine years. In the first days of 2006, Exemplar experienced its revival when Psy/Ops signed a distribution deal for the typeface.

Link to example-image

take a closer look at it on this pdf. Buy it now at the introductory price as it'll eventually rise somewhat.

Comments (6)

  • Allan1's picture
    Allan1

    I like the way this font looks. Clean, functional, and elegant. (Yes, I know that he does it with several other letters - "K" is the first one that came to mind.)

    Jun 13, 2008
  • Dabitch's picture
    Dabitch

    Those are alts, you can choose with or without. :) Obviously, you'd never really do two capitol K-alts next to each other... Or maybe, for a hard-rock band gone soft.

    Jun 13, 2008
  • Allan1's picture
    Allan1

    I thought that maybe using some slightly different ascii code would cause you to see one of the 2 variants. It just looks odd seeing all of them together like that. (I just discovered that this machine doesn't have any paint/edit program (MS Word doesn't count).).

    Sigh... I NEED to win that lottery ($33M Saturday!) - so that I don't need to deal with the shortcomings of the client's computers, among other things .

    Jun 13, 2008
  • payote's picture
    payote

    Was that a Dokken shout-out?

    I like the look of this face, but I can imagine it quickly experiencing Trajan-like usage by lazy designers.

    Jun 13, 2008
  • Dabitch's picture
    Dabitch

    whoohoooo - all kinds of nerds here aren't we? Can't hide anything from you folks. Love it.
    Also love the phrase "Trajan-like usage", it'll confuse the heck out of non fontnerds.

    Jun 14, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.