You can't be a major adsite without your own ad campaign, now can you? The people behind AdOfDaMont.com site are adgrunts like you and me, so they took this opportunity to make fun of those 'local clients' so often seen in major award books. Ten points for the animated face of the adgrunt-model.

See bigger images inside. In fact so big they break the current layout, but I just don't care right now, so there.

Where these ads will run? Your guess is a good as mine. Here and on other adfan-blog elsewhere on the web, probably. No paid media has been announced.

Advertising Agency: Ogilvy & Mather Budapest, Hungary
Title: Barber Shop and Restaurant
Creative Director: Dalbir Singh
Art Director: Zsolt Molnar, Pablo Compos
Copywriter: Dalbir Singh
Photographer: Zsolt Molnar

Commercials: 
Country: 

Comments (14)

  • caffeinegoddess's picture
    caffeinegoddess

    Could someone explain the "innit" of the tagline? I don't get why it's not "in it". Maybe I'm just being dense - which is always likely.

    May 08, 2007
  • TDD's picture
    TDD

    I'll guess for the same reason it is "Da" and not "The".

    May 08, 2007
  • TDD's picture
    TDD

    According to the Oxford dictionary, "innit" is a (British, informal) contradiction of "isn't it".

    May 26, 2007
  • caffeinegoddess's picture
    caffeinegoddess

    so then that would mean they are saying "are you isn't it". nope. Still befuddled.

    May 26, 2007
  • TDD's picture
    TDD

    The Oxford definition is probably why the "innit" would make even less sense in the UK. ;)

    I'm guessing "innit" is just some play on the way "in it" can sound, but why the extra "n"? I really have no idea.

    May 26, 2007
  • TDD's picture
    TDD

    Ad Of Da Month is the only source I could find that uses "innit" in that way. In every other source I found, "innit" has the same meaning as the Oxford definition.

    May 26, 2007
  • Dabitch's picture
    Dabitch

    Aye. In my head I read it as the Oxford Dictionary explains it at first (with a Scottish accent on top!), but then I thought "ad of DA..." and figured they were going for that slang-sounding thing.

    May 27, 2007
  • RLDavies's picture
    RLDavies

    Not quite an explainable pun, but it's playing off "are you in it" and "are you, innit". Imagine it with a Caribbean or "black street" accent, if I can say that without falling foul of the PC Police.

    "Innit" is pretty well restricted to two speech communities: Caribbean and Cockney/Estuary.

    Jun 20, 2008
  • Dabitch's picture
    Dabitch

    ....hmmm... so it's asking me if I am "adofdamonth"?

    Jun 20, 2008
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Stupid line, innit?

    Nov 20, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.