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JC Penney dresses down Saatchi for fake speed dressing ad

by: Robblink, Jun 24 2008 - 12:42pm
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By Robblink on June 24, 2008 - 12:42

Saatchi & Saatchi won a Cannes Bronze Lion over the weekend for their racy JC Penney Speed Dressing commercial. Everyone congratulated the agency for the win except the client because they never approved the spot!

J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company's ad agency, Saatchi & Saatchi.

JC Penney Speed Dressing (Spec) (2008):60 (USA)

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Robblink

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I am a copywriter in New York City, always looking for the best ads

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