Sexy sells everything, even TV shows about widows.

The other day I was surfing around unprotected (and could *gag* see banners, oh the horrors) when I stumbled upon a banner advertising Showtime's two big shows this season - Weeds and The Secret Diary of a call girl. Seems that the right thing to do in order to sell anything is pose sexy.

Silly me, of course it is, I should have tattooed Adlands URL on my chest years ago and tried to pose for Playboy to generate some buzz. I know you are all reading this because I actually have a chest, right? There can be no other reason for your interest in this here adblog.

(Banner smallified, click on it for full scale)

I get "the secret diary" being styled as a retro pinup shot, not that I have seen the show but I gather it's safe to assume there's quite a bit of sex and sexy going on in that show considering the topic. That's fine. It makes sense to pose Billie/Belle as a pinup even. Hell, stick her in a champagne glass like the sassy burlesque girls do it, (in fact it lends a bit of class to something that sounds like a show seen on a soft-porn channel) I don't care. Oh, that's right, they did.

But the the Weeds mother-of-threetwo? Lets see, the basic idea of the show is that a widowed housewife from an affluent California suburb finds that she has no other options to earn money, so she becomes an upper-middle-class marijuana dealer to make ends meet.

Oh yeah, it makes total sense to pin-up style that character. Except that it doesn't at all. Was this a get two art direction&photo sessions for the price of one deal?

The second season saw Showtime "perfume" ads with a "weed" scent - that makes sense.

Now If you'll excuse me, I need to take a bubble bath in a seven foot tall champagne glass and then slip into something more comfortable, like a corset and seven inch heels. Later I'll be lying on my belly typing all my daily posts, wiggling my heel-clad feet in the air and licking a long thin vanilla ice-cream. It's so hot in here I think I might have died. After my daughter comes home from preschool I'll teach her to pose like Farah Fawcett as really that's all she needs to know in life, right?

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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