WWF China - Pandas Series- Antelope, Forest, Water (2008) Print (China)

BBH China just launched a new print and outdoor campaign for WWF China. They tell us that in China, WWF suffers a misconception that they only protect pandas. The task was to create a campaign that will change this mindset. The result from BBH is the Pandas Series below.

Antelope:
[Headline] Saving pandas is not our only mission.
[Body Copy] The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population.
Take a closer look at what we do and where you can make a difference. www.wwfchina.

Forest :
[Headline] Saving pandas is not our only mission.
[Body Copy] Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs.
Take a closer look at what we do and where you can make a difference. www.wwfchina.org

Water :
[Headline]Saving pandas is not our only mission.
[Body Copy] WWF and our partners have facilitated the reconnection of 17 lakes to the Yangtze River, infusing new life to its fragile freshwater ecosystem.
Take a closer look at what we do and where you can make a difference. www.wwfchina.org

Client: WWF China
Ad Agency: BBH China
CD: Johnny Tan
Writers: Carol Ong, Leo Zhang
Art Director: Yinbo Ma
Illustrator: ALT Design China
Producer: Ken Wang
Accounts: Jasmine Huang, Joyce Hong

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carol ong's picture

Hi, just a correction. This campaign was done by BBH China (Bartle Bogle Hegarty), not BBDO.

caffeinegoddess's picture

Oh my gosh - so sorry. Fixed that.