Mystery 'ad campaign' for the Hijab. Lollipops need to cover up?

I really want to know if this is a real ad, and who did it. What is it saying? Are women lollipops? Are men flies, or are the flies representative of "evil thoughts"? The text with this ad reads “You can’t stop them, but you can protect yourself.” (or so the arabist says and since I don't read arabic I'll take his word for it)

Web trail: The Arabist got it via an email forward, soon Sandmonkey picked it up, Andrew Sullivan weighed in, Adfreak spotted it and Gawker laughed at it in "Baby Let Me Rub My Thorax On Your Sweet Candy Face". Since the Arabist "received it as a completely random (but genuine-looking) email forward" I really couldn't say for sure if this campaign is a real ad campaign or not. What do you think, or do you know more details about this campaign?

I don't see anything that looks like a logo on this image. Even Egyptian(?) pro-Hajib orgs would have some sort of logo, no?