We've seen the "person painted as the background" thing used to sell everything from secure internet to chocolate-chip cookies before - but here it finally makes total sense. In fact, the only way I think this could be made better is if these were real kids sitting around all day like this in an ambient/guerilla stunt. Well done O&M Shanghai. There are 1.5 million underprivileged children in China.

Link to larger image 1
Link to larger image 2
Link to larger image 3


Product: UNICEF China Agency: O&M Shanghai Creatives: Kevin Lee (Creative Director) Ng Fan (Creative Director) Kevin Lee (Art Director) Haibo Huang (Art Director) Phoebe Liao (Art Director) Stephen Zhong (Art Director) Adams Fan (Copywriter) Derek Huang (Copywriter) Raymond Yung (Copywriter) Andrew Lok (Copywriter)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • Dabitch's picture

    Don't forget to rate them up. :)

    Jul 24, 2008
  • Neaner's picture

    Yeah, this is a great way to use that old illusion. And again, or new Chinese pals are absent from the thread.

    Jul 25, 2008
  • purplesimon's picture

    Yes, yes, yes. Beautifully done. Deserves recognition.

    Jul 25, 2008