McCann-Erickson, Madrid has done quite the homage to the baby boom generation, remaking the eighties sound and style to exclaim "CHAVAL" (young man? Lad?) in a generation X Coke anthem. The finale is pure gold.

Leandro Raposo, Executive Creative Director
Pablo Striker, Executive Creative Director
Pablo Colonesse, Executive Creative Director
Mónica Moro, Executive Creative Director
Raquel Mart"nez, Creative Director/ art director
Mónica Moro, Copywriter
Luis Felipe Moreno, Agency Executive Producer
Director: Doble Nelson
Production Company: Toma 78 / Lee Films , Spain
Agency Producer: Mart"n Beilin
Producers: Barbara Muschietti and Ivan Fernandez
DoP: Angel Iguacel
Post Production: Infinia/Miop"a
Music: Piccolini

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Robblink's picture

    Yeah! It does sound like Gold!

    Jul 28, 2008
  • Dabitch's picture

    The sendup of the eighties videos and music is perfect. :) I do wonder what chavas really means? Lad? Young man? Any spanish speakers able to help me out here?

    Jul 28, 2008
  • Neo's picture

    I love the bar suddenly turning into a Wham concert. Gold indeed.

    Jul 28, 2008
  • stacyhall's picture

    I love the sentiment... I'm thinking they couldn't do this convincingly in the US because our "Pepsi Generation" couldn't fit back into those skinny jeans.

    Jul 28, 2008