Images were at one point removed at the Request of Y&R's Creative Director Craig Evans - until some "rights issues" have been sorted out. - no updates on rights issues yet, so I'm moving this to spec work.

Y&R in Irvine created these awesome looking posters to remind folks that Imperial beer is truly from Costa Rica and not anywhere else.

Imperial Beer Agency: Y&R Advertising, Irvine Creative team: John Schulz (Photographer) Craig Evans (Creative Director) Mike Stivers (Art Director) Craig Evans (Copywriter)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • purplesimon's picture
    purplesimon

    Lovely posters, but this kind of messaging seems to be in just about every beer advert these days (Stella, Kronenberg, et al)

    Jul 31, 2008
  • Dabitch's picture
    Dabitch

    Stella? I thought they were reassuringly expensive since 1972 or something. Is that tied to place of brewing - because if it is that point has gone *swoosh* past me.

    Jul 31, 2008
  • purplesimon's picture
    purplesimon

    Well, not to a place of brewing, but to a family and recipe - similar if not exactly that same! Just seems one of those messages that all beers use at some point! Maybe I'm just tired of seeing this kind of campaign, not matter how nice it looks!

    Aug 01, 2008
  • alex's picture
    alex

    It's a bit Jack Daniel's, too I think.

    Aug 01, 2008
  • Neo's picture
    Neo

    Rights issues???

    Aug 05, 2008
  • Dabitch's picture
    Dabitch

    I have no idea. I asked. Not any wiser right now.

    Aug 05, 2008

Leave a comment