"At first glance it may look like a regular donation container.. Except there's water in it. Designed to look like a cross section of a well, the water level rises with each coin added to the donations. At the top of the well is a boy trying to reach the water."

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Ad agency: TBWA Singapore Graham Kelly (Executive Creative Director) Simon Chew (Art Director) Justine Lee (Copywriter)

Comments (1)

  • Dabitch's picture
    Dabitch

    Perhaps ready for badland soon as well? (Actually - I prefer just badlanding things in the comments these days). Like this!
    Left to right - Sri Lanka Tsunami Fund / Western Union by McCann India, China Women Development Foundation by McCann China (this one drinks water too, neat) and RBC Blue Water Project by BBDO Toronto, Canada.

    Aug 05, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.