This is a sneak peek on the 2008 D&AD annual as designed by Neville Brody. See what he's done there? See the pencil shapes? So undeniably Brody, so perfectly D&AD themed. Don't you just want to lick it? Ok, fine, so tht's just me but the best design & advertising in the world will be immortalised with the publication of the D&AD Annual 2008 on the 18th of September. This book is themed ‘Digital vs Anti Digital’ and for the first time this year, all of the work will be published online, as well as in the iconic book.
D&AD President Simon Waterfall said, “The theme of 'Digital vs Anti Digital' represents the evolution of the digital industry. Clients and creatives are moving away from ‘Can we do this technically?’ to ‘Should we do this for the brand?’. Digital design today is more joined up, more integrated and more about brand behavior than bits and bytes - what a great time to be a part of this industry."
I don't know about you but I can't wait to get my grubby little hands on this book and run my fingers across the pencil-polygon pattern. And then lick it.