th1ng directed and produced five commercials commissioned by the Central Office of Information (COI) to promote learning languages to teens and young adults.
Neon city is directed by Annie Xiao.
Music: Fotos

Project: Modern Foreign Languages Client: Nikki Waid, Deputy Head of Marketing DCSF / Will Rostron Senior Account Manager COI Brief: To encourage 11-14 year olds to consider taking a Modern Foreign Language as part of their GCSE choices. Creative agency: Farm Copywriter: Simon Cenamor Account Manager: Moray McClaren Art director: Raymond Chan Director: Ann Xiao Production Company: th1ng Producers: Alan Traquair/Nicole Sloane, COI & Mark Farringdon, th1ng Editors: Danny Atkinson, Richard Williams, Daniel Lumb Lighting / Cameramen: Daniel Lumb, Mark Emberton, Simon Paul Post Production: th1ng
Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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