Neogama/BBH, São Paulo annonces the new ESPN website, www.espn.com.br by telling everyone they need to do finger workouts to get ready for it. Yes baby, make those fingers sweat!
Duval Guillaume Antwerp had something similar last year for Center Parcs.
Finger-trend then, training for thumbs was Tele2's "Thumb workout" infomercial style campaign last year as well. Had a full site at tedstrainingcampforthumbs.com - all shilling the unlimited txt-message feature.
Not very good, not very original.
Slated for superbowl stardom, this ad was kept in reserve as an easter egg "...