ESPN / - Finger workout - print, Brazil


ESPN / - Finger workout - print, Brazil

Neogama/BBH, São Paulo annonces the new ESPN website, by telling everyone they need to do finger workouts to get ready for it. Yes baby, make those fingers sweat!

Ad type: 


Duval Guillaume Antwerp had something similar last year for Center Parcs.

Finger-trend then, training for thumbs was Tele2's "Thumb workout" infomercial style campaign last year as well. Had a full site at - all shilling the unlimited txt-message feature.

Not very good, not very original.