Ogilvy Johannesburg declare that Duracell "lasts longer". Much longer. While everyone might giggle at this one, the other two inside feel like they're part of another campaign. Also, wind up toys? Doesn't quite reach the heights of the Cannes 2008 Grand Prix winning Energizer "never let their toys die" campaign from DDB South Africa does it?
Fran Luckin, Gerrry Human (Creative Director)
Martjie Louw (Art Director)
Taryn Scher (Copywriter)
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