TBWA New York alerts us to this campaign being a fake

Their exact words: "not approved by the client and have been distributed without permission"

Snickers had nothing to do with these ads created by a young green team armed with photoshop.

Art Director Matthew Woodhams-Roberts and Copywriter Nick Terzis at TBWA\Chiat\Day dug around Corbis images until they came up with this for Snickers.

Ad agency: TBWA\Chiat\Day, New York, USA Art Director: Matthew Woodhams-Roberts Copywriter: Nick Terzis Photography: Getty, Corbis "Run" Date: Feb. 2008

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • mpared's picture

    What the F*** is that !!

    Sep 01, 2008
  • deeped's picture

    And the copywriter have worked hard...

    Sep 01, 2008
  • Dabitch's picture

    Update - the campaign was indeed too cheap (and naive) to be true. TBWA has asked me to remove it.

    Sep 03, 2008
  • Neaner's picture

    The little shits who made it should be fired for two reasons

    1) Sending out work client did not approve

    Seriously, that was a shitty idea. If that's what the kids today are coming up with, my job is secure.

    Sep 04, 2008