Snickers - Shark, Lion, Bear - print, USA

 

 
 

Snickers - Shark, Lion, Bear - print, USA

TBWA New York alerts us to this campaign being a fake

Their exact words: "not approved by the client and have been distributed without permission"

Snickers had nothing to do with these ads created by a young green team armed with photoshop.


Art Director Matthew Woodhams-Roberts and Copywriter Nick Terzis at TBWA\Chiat\Day dug around Corbis images until they came up with this for Snickers.

Ad agency: TBWA\Chiat\Day, New York, USA
Art Director: Matthew Woodhams-Roberts
Copywriter: Nick Terzis
Photography: Getty, Corbis
"Run" Date: Feb. 2008

Commercials: 
Country: 
Ad type: 

Comments

What the F*** is that !!

And the copywriter have worked hard...

Update - the campaign was indeed too cheap (and naive) to be true. TBWA has asked me to remove it.

The little shits who made it should be fired for two reasons

1) Sending out work client did not approve
2) COMING UP WITH UTTER CRAP!

Seriously, that was a shitty idea. If that's what the kids today are coming up with, my job is secure.

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