TBWA New York alerts us to this campaign being a fake

Their exact words: "not approved by the client and have been distributed without permission"

Snickers had nothing to do with these ads created by a young green team armed with photoshop.


Art Director Matthew Woodhams-Roberts and Copywriter Nick Terzis at TBWA\Chiat\Day dug around Corbis images until they came up with this for Snickers.

Ad agency: TBWA\Chiat\Day, New York, USA Art Director: Matthew Woodhams-Roberts Copywriter: Nick Terzis Photography: Getty, Corbis "Run" Date: Feb. 2008

Comments (5)

  • deeped's picture
    deeped

    And the copywriter have worked hard...

    Sep 01, 2008
  • Dabitch's picture
    Dabitch

    Update - the campaign was indeed too cheap (and naive) to be true. TBWA has asked me to remove it.

    Sep 03, 2008
  • Neaner's picture
    Neaner

    The little shits who made it should be fired for two reasons

    1) Sending out work client did not approve
    2) COMING UP WITH UTTER CRAP!

    Seriously, that was a shitty idea. If that's what the kids today are coming up with, my job is secure.

    Sep 04, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.