I'm not sure what the heck possesed them but Marmite has invented marmite snacks, and like everything marmite - you'll either love it hate it.

The creative team at DDB London too this to heart and using simple illustrations that show one thing when viewed from one angle, and quite another thing when viewed from another angle - they capture that love/hate thing perfectly and humorously. Which other brand can you think of can show either a toilet or a wide open mouth depending on which way you look at it?

Agency: DDB London Al Murphy : Illustrator Andy Grimshaw : Photographer Jeremy Craigen : Executive Creative Director Grant Parker : Head of Art Noah Regan : Copywriter / Art Director Graeme Hall : Copywriter / Art Director

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • purplesimon's picture

    I like these. I'm a sucker for visual tricks like this.

    And is it me or is illustration making a bit of comeback? (That's if it ever went away!)

    Sep 04, 2008

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