People stuck in escalators are bored. Bored people will read anything. They read their way up the escalator, and presto, they've seen the products selling point demonstrated. "Go longer between shaves"
Advertised brand: Nivea Deodorant
Advert title: Go longer between shaves
Headline and copy text: Smooth underarms for longer.
Advertising Agency (Name, City, Country): DRAFTFCB, Zurich, Switzerland
Agency website: http://www.draftfcb.ch
Creative Director: Nicolas Vontobel
Art Director: Frèdèric Nogier
Copywriter: Ivan Madeo
Account Supervisors: Diana Weikert, Flurin Hardt, Gabrielle Lommel
Published/Released (Month, Year): August 2008
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Okay, on the Underground here in London they use escalators to good effect with ads. Why? The ads are head height.
Now, I might be wrong, but when I see people on escalators I don't seem them looking down where these are placed. Especially women, who are generally looking at the shops. The men are checking themselves in the mirror. And everyone is looking out for that group of hoodies that may or may not be harbouring a grudge against shoppers...
Well, maybe I took it a bit far, but you know what I mean :)
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PermalinkNo, I think you're right. There are far better examples of escalator ads here already.
Like - (link crazy):
juice Hair Salon, stabilo giant marker, consol Energy - on Switch,Hopa Hari amusement park,Pantene straight hair, hp photosmart and the clever cheesy Pizza kingdom
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