Hot french fries from Lychees, print, India

Lets play "what does the ad communicate?" I will be the first to admit that I'm not getting it. Sorry Siju I usually get your stuff but this time it's rather subtle. I'm overlooking something obvious, aren't I? Or is this just hard? ;) (Schwing! - she gets it)

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Client: Lychees, Bangalore, India
Hedline: Hot french fries from Lychees

Agency: Bhadra Communications, Bangalore, India
Art Director: Siju S Nair
Published: September, 2008

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