The Viral Factory and director Keith Schofield knock off SFW porn to create a viral for Diesel's "worldwide Dirty 30 party" in celebration of their 30 years of creating better ads than fashion. Note: there's "dressed" porn going on in this commercial. Good thing we no longer play with Paypal, huh?

Update: The Something Awful Forums - Diesel SFW XXX = Make Porn Work-Safe: THE MOVIE! SA forum kids who inspired this movie with their SFW porn habits got free upgrades from D

Client: Diesel Product: XXX Event Title: “S.F.W’ - “Safe for Work’ Media: Viral/Internet Agency: The Viral Factory Creative: The Viral Factory Production Company: The Viral Factory Director: Keith Schofield Executive Producer: Ed Robinson Producer: Jon Stopp Seeding & digital media planning: The Viral Factory Animation Company: Big Animal Animation Director: Neil McFarland Offline Editor: Rob Hill Post Production House: Unit Post Production Post Production Producer Tracey Khan Audio Post Production: Unit Post Production Senior Dubbing Mixer Kim Storey Music Audio Network / Dominic Nunnsiesel.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (26)

  • alex's picture
    alex

    Might be a rip off, but it's damned entertaining.

    Sep 26, 2008
  • purplesimon's picture
    purplesimon

    And isn't this, in turn, a rip-off?

    See here

    If you'd read the original comments on the idea you've quoted you'd see that it's as old as the Internet anyway. :D

    Sep 26, 2008
  • purplesimon's picture
    purplesimon

    Must have been a laugh putting it together and it so works for Diesel. But, where's the knob gag? :D

    Sep 26, 2008
  • kurtberengeiger's picture
    kurtberengeiger

    Does anyone know if the Viral Factory was the lead creative agency on this project?

    Sep 26, 2008
  • alex's picture
    alex

    It's all a massive knob gag! Hurrah!

    Sep 26, 2008
  • Dabitch's picture
    Dabitch

    They credited themselves as the only agency when they submitted this.

    Sep 26, 2008
  • Dabitch's picture
    Dabitch

    And the comment to your link reads" stolen images from a website featuring work-safe porn..." which is swf-porn.com Guys! I mention swf-porn in the post! What does a girl have to do around here to get read? *flashes tits*

    Sep 26, 2008
  • alex's picture
    alex

    Just let me get my glasses.

    Sep 26, 2008
  • alex's picture
    alex

    I merely meant, your majesty, dark glasses to protect my sensitive and unworthy eyes from the radiance of your beauty. *legs it*

    Sep 26, 2008
  • purplesimon's picture
    purplesimon

    Yeah I know that, but I was pointing out that the idea is old and it's not from adsoftheworld that it's ripped from, but from swf-porn.com - using a Flickr page just means it's a little more safe for work :)

    Nice tits btw :D

    Sep 26, 2008
  • alex's picture
    alex

    Tsk. It was worth a try.

    Sep 26, 2008
  • Dabitch's picture
    Dabitch

    Yeah I know. ;P *prances*

    The meme of dressing up porn is ancient already but it usually takes two years before ad-folk catch on (even you Viral factory kids) - perhaps because that's how long it takes to sell it to the client?

    Sep 26, 2008
  • alex's picture
    alex

    You can tell it's Friday, can't you? We're on to pussies already.

    Sep 26, 2008
  • Allan1's picture
    Allan1

    I'd have to get my glasses too (cause I'm getting old, and want to make sure that I see everything in detail!) Oh, I'm alreasy wearing them. Let me check to see if the cameras were working. Let's see... 2.5 hours ago on the DVR.... Oh, yeah. Oh, YEAH!!!! :-)

    Ummm, that porcelain skin of a redhead.... and the dark pink...... And now I'm gonna get in trouble with my wife.... :-)

    Sep 26, 2008
  • Dabitch's picture
    Dabitch

    *Moahahha* You so owe me a new keyboard for that, I have steaming hot coffee everywhere now.

    Sep 26, 2008
  • Neo's picture
    Neo

    This is the only site I know of where people get exited by topless text. You guys slay me.

    Sep 26, 2008
  • alex's picture
    alex

    We're paid to visualise.

    Sep 26, 2008
  • Dabitch's picture
    Dabitch

    haha, *zing* - this is just like after work at the pub, all I need is a really large pint in my hand.

    Sep 26, 2008
  • alex's picture
    alex

    I'm starting to see double entendres in everything now. I'll get the round in.

    Sep 26, 2008

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