PSA & Public Interest

INEN Cancer Prevention Center - Slow suicides - print, Peru

by: Dabitch, Oct 6 2008 - 5:42pm
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By Dabitch on October 6, 2008 - 17:42

Pragma DDB, Lima show us wacky (and sometimes slow) ways of killing yourself as if inspired by the morbidly funny bunny suicides book by Andy Riley. (Not available in China after a boy copied the books ideas). Love the art direction.

Client: INEN Cancer Prevention Center
Agency: Pragma DDB
Alberto Naddeo : Illustrator
Marcelo Naddeo : Photographer
Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz : Creative Director
Alvaro Naddeo: Art Director
Ricardo Chadwick, Alvaro Naddeo, Luben Petkoff : Copywriter

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Dabitch

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Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.
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