Turturro's drinking wisdom: "This is not a beer; this is a sword. Wield it with honor. Or cut yourself off."
The spot will air in 27 top markets during Super Bowl XLIII

Agency: Wieden+Kennedy Portland


Comments (3)

  • caffeinegoddess's picture

    Might be one of the most sophisticated dialogs I've seen yet in a Super Bowl ad.

    Jan 31, 2009
  • Hygge's picture

    Keep buying Dutch beer!

    Feb 02, 2009
  • payote's picture

    I thought it bordered on pretentious. Why did Heineken fuck with de Jesus like that?

    Feb 04, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.