Turturro's drinking wisdom: "This is not a beer; this is a sword. Wield it with honor. Or cut yourself off."
The spot will air in 27 top markets during Super Bowl XLIII

Agency: Wieden+Kennedy Portland
Commercials: 
Country: 

Comments (3)

  • caffeinegoddess's picture
    caffeinegoddess

    Might be one of the most sophisticated dialogs I've seen yet in a Super Bowl ad.

    Jan 31, 2009
  • Hygge's picture
    Hygge

    Keep buying Dutch beer!

    Feb 02, 2009
  • payote's picture
    payote

    I thought it bordered on pretentious. Why did Heineken fuck with de Jesus like that?

    Feb 04, 2009

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.