Turturro's drinking wisdom: "This is not a beer; this is a sword. Wield it with honor. Or cut yourself off."
The spot will air in 27 top markets during Super Bowl XLIII

Agency: Wieden+Kennedy Portland

Comments (3)

  • caffeinegoddess's picture

    Might be one of the most sophisticated dialogs I've seen yet in a Super Bowl ad.

    Jan 31, 2009
  • Hygge's picture

    Keep buying Dutch beer!

    Feb 02, 2009
  • payote's picture

    I thought it bordered on pretentious. Why did Heineken fuck with de Jesus like that?

    Feb 04, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.