JWT Mumbai had some fun cutting out bits of the billboard in the shape of paint roller strokes for dramatic effect.

Agency: JWT Mumbai Tista Sen : Executive Creative Director Nandita Chalam : Creative Director Minal Phatak : Copywriter / Art Director Fabricator: Alakh Publicity, Tushar Rechwad.
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.