Roy Castle lung cancer foundation - Bed - print, UK

Did you know that 320 people day die in the UK from smoking related diseases? Well, this is what their bed looks like as envisioned by by Ed Edwards & Dave Masterman at Chi&Partners.com

Larger file here.

Advertised brand: THE ROY CASTLE LUNG CANCER FOUNDATION
Advert title's): DEATHBED
Advertising Agency CHI&PARTNERS LONDON UK
Agency website: http://CHI&PARTNERS.COM
Creative Director: EWAN PATERSON
Art Director: DAVE MASTERMAN
Copywriter: ED EDWARDS
Photographer: STOCK
Designer: KYLIE MCLEAN

Published/Released/Aired (Month, Year): 23/03/09