With Mother's Day now behind us, we can look back at yet another year of touching and/or sentimental blah blah mom blah blah does so much blah blah thank her blah blah buy our product for her blah blah.

Thankfully, somebody decided to take a road a wee less traveled. Surprisingly, it was for Denny's.

I'm not sure if there was any Denny's TV, print or outdoor for Mother's Day, but here's a button that was worn by their servers prior to the holiday. Me likey.

Client: Denny's

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

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