Papakura / Franklin District Councils / Road Safety - Bleeding Billboard (2009) 1:31 (New Zealand)

Bleeding billboards? Why yes, how else would you demonstrate that rain changes everything but by letting rain change the billboard from a cute kids portrait to a shot of a poor boy who's clearly just been in an accident and bleeding all over his face. I'm naming New Zealand the country that is king of the interactive / ambient billboard now.

Client: Papakura / Franklin District Councils
Agency: Colenso BBDO, Auckland

Steven Boniface (Photographer)
Nick Worthington (Executive Creative Director)
Emmanuel Bougneres (Art Director)
Nick Worthington (Copywriter)
Paul Courtney (Agency Producer)
Rollercoaster Design (Producer)
Account Director: Scott Coldham
Senior Account Manager: Janelle Van Wonderen