Filmaid - Magic of Cinema - (2009) :55 (Mexico)

This film won Gold in the Cannes 2009 Young Lions Film Competition - and when Fernando Carrera &
Victor Alvarado got up on stage to receive the coveted lion they folded out a small Mexican flag and waved it about in a burst of patriotism. The entire ad was briefed, concepted, shot and edited in 48 hours. I had the pleasure of meeting Victor on Monday when we were all walking toward the "Fuck the crisis" beach party for young creatives with Carl Jones, and had to yelp out an extra cheer when I saw Victor go on stage that Saturday.

Client: Filmaid (Young Lions Film Competition. Gold).
Ad agency: Saatchi & Saatchi Mexico.
Creative Director: Fernando Carrera & Victor Alvarado.
Art Director: Victor Alvarado.
Copywriter: Fernando Carrera.
Country: Mexico.