Duffy Diet Coke ad - as conceived by Drunken Idea Man.

The Advertising Standards Authority almost banned it as she wasn't wearing a helmet and recklessly pedaled through a supermarket. "Diet Coke's now about inspiring women to take control and do the right thing for themselves." said the creatives at Mother behind the ad. So why a bike moment? Why the supermarket destination? Why does Duffy sound so terrible singing that song? Am I the only one who does not get it?
Nope. Channel Bee reckon that Drunken ideas man created the Duffy Diet Coke advert, and their spy on the wall reveals it looked something like this (inside because it auto-plays);

The Duffy commercial can be viewed here Duffy - Diet Coke ad - "I've got to be me" for those of you who missed it.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • kamari's picture

    Funny as the skit is, that auto-play is annoying.

    Jul 14, 2009
  • Dabitch's picture

    When I removed the auto-play the film stopped loading after a while, that's when leelondon popped in to the rescue with the link. Now I don't dare remove the auto-play. Ugh, sometimes third party embeds are mucho annoying.

    Jul 14, 2009
  • leelondon's picture

    Hi everyone,

    I've flagged the autoplay and in the process of removing this from the default code.



    Jul 15, 2009