Sooo... to get more water all I need to do is caress the bottle? Eh.. That's really subtle.... Or not, as the woman touches the bottle it grows larger and larger until... it finally erupts in a spray of foamy liquid. Why it's as if they're trying to show us some sexual innuendo!

I first saw this as a young ad-pup in adschool, and I haven't picked my jaw up from the floor yet. You modern viral folks think that you have the sex in advertising down pat, bah! Learn from the masters who outraged the world before you were even born! Perrier's "caressing the bottle" is a classic by now.

Agency: Langelaan & Cerf Creator: Bernard Lemoine