Both of these ads really suck.

They do - literally, even if they are both award winners and quite good. One won a gold in this years Cannes Festival for Outdoor. Read more to see the pair.

Client: Rowenta
Year: 2000
Found on: Cannes shortlist 2000
Creative Team: Fritz Ehlers, Katja Kloos, Stefan Herrmann
Agency: Publicis Werbeagentur

Client: Electrolux
Year: 2003
Source: Lion Cannes 2004 (Outdoor, Gold)
Creative Team: Peder Schack, Ole Caspersen
Agency: Young & Rubicam Copenhagen

By the way, this isn't the first time we've seen Y&R Copenhagen in Badland, they also did the grates in work for idle hands, last year. Is it becoming a habit?

* note - the "nothing sucks like an electrolux" legendary ad, sadly a misundersood myth, is clarified in the comments

Comments (15)

  • joelapompe's picture

    I love the title of your post :-)
    Let me offer you one more "russian" example of these sucking ideas.
    It's been done in 2005 and send to the Moscow ad fest!

    Jul 24, 2009
  • Dabitch's picture

    Hehe. :) Nothing sucks like an Electrolux is my motto.

    Jul 24, 2009

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.