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Innovative Outdoor: Slower Is Better

 
 
Slower Is Better. Elm Grove Police Department.
Slower Is Better. Elm Grove Police Department.
Slower Is Better. Elm Grove Police Department.
 

Innovative Outdoor: Slower Is Better

To help the Elm Grove Police discourage speeding, we designed die-cut signs and placed them over roadside radar trailers, which were triggered by speeds above 25 mph.

Cramer-Krasselt, Milwaukee
Creative Director: Chris Jacobs
Art Director: Brian Steinseifer
Copywriter: Jim Jodie

Commercials: 
Ad type: 

Comments

Clever. I like it.

I LOVE it, very nice.

This is awesome.

The best one is "Chance of crash" , the scariest one is "days in hospital bed".

I thought with the current health insurance/system debate in the states the REALLY scary one is "accident bills"....

I just found this post which argues that this campaign misses the target.

Slower Is Better Roadside Speed Campaign Misses on Motivation

This recent anti-speeding campaign from the Elm Grove Police Department fails to understand the key people whose behavior it's meant to change: males between 16 and 25.
To them, a digital readout sign is a video game. Can they set the high score?

Are young males really that stupid? Really?

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