American Apparel ad banned for looking like jailbait porn

American Apparel ad banned for 'under 16' model

This weeks ban could be filed under "that's what Dov was going for all along", as an American Apparel ad has been banned in the UK by the ASA for featuring a girl looking underage and the shots "suggested she was stripping off for an amateur photo shoot". Isn't that their entire 'campaign'? The ASA ruling also reads: "Because the ad could be seen to sexualise a model who appeared to be a child, under the age of 16 years, we concluded that it was inappropriate and could cause serious offence to some readers.'' The ad appeared in VICE magazine, where it paled in comparison to the editorial content. ;)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Bryan Sharp's picture
    Bryan Sharp

    Even the copy makes it sound like someone captured this girl and made her pose in a hotel room.

    "Ryan wears the classic unisex Flex Fleece zip hoody" could easily get followed by:
    "Ryan sits on the bed."
    "Ryan stands by the wall."
    "Ryan unzips the hoody."
    "..Ryan unzips the hoody."

    Sep 02, 2009
  • Dabitch's picture

    PFFFTTTTT! You owe me a new keyboard.

    Sep 03, 2009
  • Neo's picture

    You guys are twisted. Bryan Sharp is Sharp - thanks for the Silence of the lambs flashback electrogeek77

    Sep 09, 2009