Audi A5 Suicide vs Citroën Suicide by car: Carbon monoxide poisoning isn't what it used to be

There's a spec ad running around the web right now, touting the clean emissions from the Audi A5 by demonstrating a mans failed suicide attempt. You must have seen it, even AgencySpy showed it off. Would be good for the spec director and/or creative team if the credits ran around the web with it.

However, the idea isn't all that new. Back in 2002 there was a spec ad touting the clean emissions from a Citroen, directed by the king of dark comedy Brian Baderman.

Citroen - Suicide - (2002) :45 (UK)

The Audi "krass" spec commercial:
Audi A5 - Suicide / Krass - (2009) :60 SPEC

Please note: SPEC work means that the ad was not bought by or approved by Audi


Hold up! one more suicide by car - this idea was done as far back as 1997

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • Hillel Baderman's picture
    Hillel Baderman (not verified)

    Apr 27, 2013

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