To be perfectly clear (as Audi has asked us to kindly spell it out in big bold letters for non-advertising people who may not know what the word "spec" means) - a SPEC ad is an ad not paid for, nor approved by the brand that is depicted in the ad.

This ad is thus, not an official Audi ad. It doesn't run anywhere. It's an ad created to show off the directors skill. There are better examples of suicide by car commercials though as I have pointed out in badland.

Audi A5 - Commercial Spec

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • kamari's picture

    Not very good, if it was meant to show off the directors skill.

    Jan 11, 2010
  • caffeinegoddess's picture

    There are those who think showing of "skill" = "edgy" or "shocking". If nothing else all the press they are getting is something.

    Jan 12, 2010
  • FoxyFox's picture
    FoxyFox (not verified)

    It's not very edgy since the idea has already been done before. The problem with anonymous spec is just that: ANONYMOUS. How are we supposed to know which director to call?

    Jan 12, 2010

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