Wilson - David and Goliath (1995) - 0:60 (USA)

The familiar Bible story, with a new twist

Wilson Sporting Goods, a Chicago-based retailer, made its debut as a Super Bowl advertiser with a high-quality production that suited the SB arena. The spot portrayed a unique interpretation of the David and Goliath story, with shooting taking place in Jordan for a reported cost of $1 million, they even hired extras from the Jordanian army. The New York and Chicago offices of Ogilvy & Mather collaborated on the project.

So as to not offend the viewers who found this blasphemous, this ad never aired on TV again, only in cinemas.

Client: Wilson Sporting Goods

Ad agency: Ogilvy & Mather