We are only showing the product benefits: the renewed self-assurance and the endurance.
Advertising Agency: TBWA\PHS, Helsinki, Finland
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Typographer: Elisa Konttinen
Photographer: Kimmo Virtanen
Post-production: Fake Graphics
Art buyer: Kirsi Pärni
Published: 11/2009
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