The ultimate product demonstration, get out a gun and shoot it. "It did not open - repeat, it did not open."

Master Lock

Comments (2)

  • hunter.blatherer's picture

    The techs on the shoot had misplaced the key, so were forced to use medium grade bolt-cutters to slice through the U shaped part. The mishap added two minutes to the operation, 1:50 of which was spent locating the bolt-cutters.

    Feb 08, 2010
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Would love to see or get this ad. Can't open this one no matter what I do.

    Jan 23, 2012

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.