Mean Joe Greene gets nice after drinking Coke. Aaaaaw.

This ad was first aired on 1 September 1979 - it made its super bowl debut in 1980 and aired once more during the super bowl in 1981.

Coke/ Coca Cola
Principal talent: Mean Joe Greene and child Tommy Okon
Art director : Roger Mosconi
Copywriter: Penny Hawkey
Jingle Singers: Jim Campbell, Don Thomas, Liz Corrigan, Shellie Littman, Arlene Martell, and Linda November.

Comments (4)

  • Mets82's picture

    This commercial is ok. I understand why people think it's great but I've seen better. How did a kid get past security? Why didn't anybody stop him?

    May 28, 2008
  • Allan1's picture

    This was 1980.

    Security was not that tight in most places, and kids were encouraged to get closer to the players. If you review the ad, you'll see a lot of people in the entrance to that ramp.

    And, Mean Joe Green was leaving the field, dejected and hurt. No one cared.

    Nowadays, people would be arresting the kid's parents for allowing him to wander alone in the stadium. It's dangerous out there!

    May 28, 2008
  • Dabitch's picture

    If commercials were like real life, they'd be called documentaries.

    May 29, 2008
  • hunter.blatherer's picture

    Ladies and gentlemen: I give you the very first steroid dealer on NFL grounds!

    Feb 08, 2010

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.