Old Spice nails it, I will buy the lot. Wonder if the horse is included. I am nursing a very serious crush on this campaign...... I want to marry it!

Well done Wieden+Kennedy!

Grand Prix winner, Cannes Lions 2010

Agency: Wieden+Kennedy
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Jason Bagley/Eric Baldwin
Copywriter: Craig Allen/Eric Kallman
Agency Producer: Erin Goodsell/Ben Grylewicz
Planner: Britton Taylor
Account Supervisor: Diana Gonzalez/Jess Monsey
Production Company: MJZ Los Angeles, USA
Director: Tom Kuntz
Producer: Jeff Scruton
Editor: Carlos Arias, Final Cut
Sound Design/Arrangement: Lime Studios
Art Director: Craig Allen/Eric Kallman
Post Production: Saima Awan
Other Credits: VFX Company: The Mill, Los Angeles/Producer: Arielle Davis/Ep: Sue Troyan

Commercials: 
Country: 

Comments (7)

  • payote's picture
    payote

    Great writing, great art direction, great direction, great set design, great performance.

    Feb 15, 2010
  • Dabitch's picture
    Dabitch

    "I'm on a horse" just kills me.

    Feb 15, 2010
  • fairuse's picture
    fairuse

    This is a great piece of work. Knocks the Dove 'be soft' something about skin out of the water. Also, my lady wishes I could make diamonds like that. And lastly, Techdirt has posted words on this ad today - Advertising Is Content, Content Is Advertising, I'm On A Horse.

    Feb 23, 2010
  • Dabitch's picture
    Dabitch

    I predict "I'm on a horse" will be said repeatedly during the week in Cannes. Y'all know this is gonna win, right?

    Apr 21, 2010
  • Brent T.L.'s picture
    Brent T.L. (not verified)

    Nobody cares that you're a lesbian.

    Feb 04, 2016

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.