Coca Cola invites college students to experience the happiness factory via "the happiness machine". Go to buy a Coke and you might end up with ten, or a pizza, or a twenty foot sub. A superb ambient idea that amuses both those in the film and us watching it. Well done.

Update Check out Coke's Happiness machine vs Nequicks talking vending machine for more VM fun.

created by Definition6: Director: Paul Iannacchino, Jr Producer: Todd Morris DP: Sean Donnelly Set Decorator: Ni Ni Than Prop builder: Mike Myers Editor: Pat Carpenter Edit assist: Pieter van den Berg Audio: Mike Barrett/Juan Sosa Post producer: Lisa Miller

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • Dabitch's picture

    This made me really smile - so "Happiness" = SUCCESS, again, well done.

    Jan 13, 2010
  • Neo's picture

    This is brilliant. Fantastic. Contagious.

    Jan 13, 2010
  • Dabitch's picture

    By the way people - It is not FAKE ...So, quite a few commentators around the web are screaming "FAKE" and even saying "I recognize one of the actors in this ad", which made me want to investigate.

    The actress people claim they can spot in here has been named as Anna Maltezos by some. Googling brought up a set art director and a director by that name, and a few images of women who looked nothing like the girl who "wants to give the machine a hug". I asked Definition 6 straight up if that's a paid actress in the spot : 'The girl hugging the machine was not working for us (nobody was paid to be in this). If she is an actress or director, we didn’t know about it.'

    Sooo, can we drop that now, and just enjoy the film a little? I mean, it's a vending machine that gives out balloon animals, it's supposed to poke a hole in your cynical soul. ;)

    Jan 15, 2010
  • Dabitch's picture

    Did you know that tiny-URL's are not permanent and that URL might lead to god-knows-what later? There really is no need to post shortened URL's here. We're not twitter.

    May 20, 2010

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