Axe - Tiens-toi prêt ! / Rise up girls - (2010) (France)

In this ad there are ten hidden women, body-painted to melt into the background like we've seen in so many ad photographs before. Is this a first for a commercial? Probably. The question is, why are so many women hiding around this slobs house? Aaaah, Axe, is there anything you can't do?

See also http://www.riseupgirls.fr

Client: AXE
Title: Rise Up
Directors: AB/CD/CD
Production: FRENZY Paris
Exec Producer: Elsa Rakotoson
Agency: Buzzman
Creative Director: Georges Mohammed-Cheriff
Art Director/Copywriter: Sebastien Partika, Edouard Olhagaray
Producer: Cleo Ferenczi
DP: Nicolas Loir
Production Designer : Geraldine Stivet
Wardrobe Stylist: Jean-Marc Mirete, Jean-Charline Tomlinson
Make-up: Olivier Afonso
Post-Production: Firm Studio