Old Spice nails it, I will buy the lot. Wonder if the horse is included. I am nursing a very serious crush on this campaign...... I want to marry it!

Well done Wieden+Kennedy!

Grand Prix winner, Cannes Lions 2010

Agency: Wieden+Kennedy
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Jason Bagley/Eric Baldwin
Copywriter: Craig Allen/Eric Kallman
Agency Producer: Erin Goodsell/Ben Grylewicz
Planner: Britton Taylor
Account Supervisor: Diana Gonzalez/Jess Monsey
Production Company: MJZ Los Angeles, USA
Director: Tom Kuntz
Producer: Jeff Scruton
Editor: Carlos Arias, Final Cut
Sound Design/Arrangement: Lime Studios
Art Director: Craig Allen/Eric Kallman
Post Production: Saima Awan
Other Credits: VFX Company: The Mill, Los Angeles/Producer: Arielle Davis/Ep: Sue Troyan

Commercials: 
Country: 

Comments (7)

  • payote's picture
    payote

    Great writing, great art direction, great direction, great set design, great performance.

    Feb 15, 2010
  • Dabitch's picture
    Dabitch

    "I'm on a horse" just kills me.

    Feb 15, 2010
  • fairuse's picture
    fairuse

    This is a great piece of work. Knocks the Dove 'be soft' something about skin out of the water. Also, my lady wishes I could make diamonds like that. And lastly, Techdirt has posted words on this ad today - Advertising Is Content, Content Is Advertising, I'm On A Horse.

    Feb 23, 2010
  • Dabitch's picture
    Dabitch

    I predict "I'm on a horse" will be said repeatedly during the week in Cannes. Y'all know this is gonna win, right?

    Apr 21, 2010
  • Brent T.L.'s picture
    Brent T.L. (not verified)

    Nobody cares that you're a lesbian.

    Feb 04, 2016

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.