Old Spice - The Man Your Man Could Smell Like - (2010) :30

Old Spice nails it, I will buy the lot. Wonder if the horse is included. I am nursing a very serious crush on this campaign...... I want to marry it!

Well done Wieden+Kennedy!

Grand Prix winner, Cannes Lions 2010

Agency: Wieden+Kennedy Executive Creative Director: Mark Fitzloff/Susan Hoffman Creative Director: Jason Bagley/Eric Baldwin Copywriter: Craig Allen/Eric Kallman Agency Producer: Erin Goodsell/Ben Grylewicz Planner: Britton Taylor Account Supervisor: Diana Gonzalez/Jess Monsey Production Company: MJZ Los Angeles, USA Director: Tom Kuntz Producer: Jeff Scruton Editor: Carlos Arias, Final Cut Sound Design/Arrangement: Lime Studios Art Director: Craig Allen/Eric Kallman Post Production: Saima Awan Other Credits: VFX Company: The Mill, Los Angeles/Producer: Arielle Davis/Ep: Sue Troyan
AnonymousCoward's picture
caffeinegoddess's picture

Fantastic! One of the best ads of the year so far, me thinks.

payote's picture

Great writing, great art direction, great direction, great set design, great performance.

Dabitch's picture

"I'm on a horse" just kills me.

fairuse's picture

This is a great piece of work. Knocks the Dove 'be soft' something about skin out of the water. Also, my lady wishes I could make diamonds like that. And lastly, Techdirt has posted words on this ad today - Advertising Is Content, Content Is Advertising, I'm On A Horse.

Dabitch's picture

I predict "I'm on a horse" will be said repeatedly during the week in Cannes. Y'all know this is gonna win, right?

A Lesbian Sold You That's picture

I'm a lesbian but I'm looking at this naked man and loving it. A deserved winner at Cannes!
http://alesbiansoldyouthat.wordpress.com/2010/05/06/im-a-lesbian-but-im-...

Brent T.L.'s picture

Nobody cares that you're a lesbian.