Campbell Mithun's fast-paced back-to-school ads for Famous Footwear use a time-slice filming technique to freeze everyday teen moments of fun. New to this mid-tier, shoe-retailer category, the process involves using a 20-camera rig (all cameras snap simultaneously) and Canon 5D camera.

You can view the finished ad here Famous Footwear - Back To School / Make today famous

Client: Famous Footwear Agency: Campbell Mithun Executive Creative Director: Robert Clifton Art Director: Andy Anema Copywriter: Bill Johnson Agency Producer: Alex Colvin Editor: JD Smyth, Final Cut NY Visual Effects: The Mill Original Soundtrack: Nylon
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Comments (2)

  • Neo's picture
    Neo

    Thanks for this, I love time-slice stuff.

    Jul 31, 2010
  • Dabitch's picture
    Dabitch

    Good tagging guys, adding "time-slice" or other executional tech is a great idea, I'm sure people will search on that.

    Jul 31, 2010

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