Famous Footwear, by Campbell Mithun - Back to School (2010) - behind the scenes

Campbell Mithun's fast-paced back-to-school ads for Famous Footwear use a time-slice filming technique to freeze everyday teen moments of fun. New to this mid-tier, shoe-retailer category, the process involves using a 20-camera rig (all cameras snap simultaneously) and Canon 5D camera.

You can view the finished ad here Famous Footwear - Back To School / Make today famous

Client: Famous Footwear
Agency: Campbell Mithun
Executive Creative Director: Robert Clifton
Art Director: Andy Anema
Copywriter: Bill Johnson
Agency Producer: Alex Colvin
Editor: JD Smyth, Final Cut NY
Visual Effects: The Mill
Original Soundtrack: Nylon