Mother, London have had a blast herding "100 cats" through the Wembley branch of Ikea for this advert. Kittens sit in cups, there's slow motion footage of cats jumps, a big white fellar named Leo explores all the easy open drawers available and soon they settle down, taking catnaps everywhere. Home. It's full of cat hair.

I love it. I'm a sucker for cats, you know. My only raised eyebrow is with the shot of spotty-furry guy pulling his head out of the "minnen" bed. That's the very same bed a four year old girl suffocated in attempting a similar move as the cat. If I were the client, I'd ask you to replace that with another beauty-shot.

For bonus furry love, check out the making of video Ikea, herding cats.

Mother, London

Post Production: Absolute Post

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Comments (2)

  • andromeda's picture
    andromeda

    I love it. You make a mean client, that shot in the bed is adorable.

    Sep 10, 2010
  • Dabitch's picture
    Dabitch

    Yeah, I'd be a super-mean client. ;) Don't get me wrong, I love this too. It elevates Ikea from flat-pack furniture to one-stop-home-shopping with catlike grace.

    Yeah. I just said that.

    Sep 10, 2010

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.