Mother, London have had a blast herding "100 cats" through the Wembley branch of Ikea for this advert. Kittens sit in cups, there's slow motion footage of cats jumps, a big white fellar named Leo explores all the easy open drawers available and soon they settle down, taking catnaps everywhere. Home. It's full of cat hair.

I love it. I'm a sucker for cats, you know. My only raised eyebrow is with the shot of spotty-furry guy pulling his head out of the "minnen" bed. That's the very same bed a four year old girl suffocated in attempting a similar move as the cat. If I were the client, I'd ask you to replace that with another beauty-shot.

For bonus furry love, check out the making of video Ikea, herding cats.

Mother, London Post Production: Absolute Post

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • andromeda's picture

    I love it. You make a mean client, that shot in the bed is adorable.

    Sep 10, 2010
  • Dabitch's picture

    Yeah, I'd be a super-mean client. ;) Don't get me wrong, I love this too. It elevates Ikea from flat-pack furniture to one-stop-home-shopping with catlike grace.

    Yeah. I just said that.

    Sep 10, 2010

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